Privacy Policy
Last updated: September 2026
Tibballs & Co Pty Ltd trading as Online Lifestyle Co (“OLC”, “we”, “us” or “our”) respects the privacy of our clients, website visitors, customers and other individuals whose personal information we handle.
This Privacy Policy explains how we collect, use, store and disclose personal information and how you can contact us about your information or a privacy concern.
We aim to handle personal information responsibly and, where applicable, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. WHAT PERSONAL INFORMATION WE MAY COLLECT
The personal information we collect depends on how you interact with OLC.
It may include:
● Name
● Business or organisation name
● Job title
● Email address
● Telephone number
● Billing and business contact details
● Information submitted through website forms
● Information provided when requesting a quote
● Information provided during consultations or strategy sessions
● Information relating to services purchased from OLC
● Communications between you and OLC
● Account usernames and access information provided for service delivery
● Website usage and analytics information
● IP address and device information
● Marketing preferences
● Information relating to purchases of courses, templates, downloads or other digital products
● Other information reasonably necessary for us to provide our services.
We generally do not need sensitive personal information to provide our services and ask that
you do not provide it unless it is reasonably necessary.
2. HOW WE COLLECT INFORMATION
We may collect personal information when you:
● Visit our website
● Complete an enquiry form
● Request a quote
● Book a consultation
● Contact us by email, telephone or social media
● Subscribe to an email list
● Purchase a service or digital product
● Attend a meeting or strategy session
● Become an OLC client
● Participate in a campaign, promotion or survey
● Interact with advertising or marketing operated by OLC
● Provide information to enable us to perform services.
We may also receive information through third-party platforms and service providers where permitted by law.
3. INFORMATION PROVIDED BY CLIENTS
As a digital marketing agency, OLC may receive personal information from clients in order to
provide marketing services.
This may include information contained in:
● Customer databases
● Email marketing lists
● Lead information
● Advertising platforms
● Website forms
● CRM systems
● Analytics platforms
● Social media accounts
● Other client-controlled systems.
Where OLC processes personal information on behalf of a client, we use that information for the purpose of providing the agreed services and in accordance with applicable privacy obligations and our contractual arrangements.
Clients are responsible for ensuring they have the necessary authority to provide personal information to OLC and instruct us to use it for the agreed purposes.
4. WHY WE COLLECT AND USE PERSONAL
INFORMATION
We may collect, hold and use personal information to:
● Respond to enquiries
● Prepare quotes
● Provide our services
● Communicate with clients
● Manage client relationships
● Process transactions
● Administer recurring services
● Provide customer support
● Deliver digital products and courses
● Operate and improve our website
● Analyse website and marketing performance
● Conduct advertising and remarketing
● Manage email marketing
● Improve our services
● Conduct internal administration
● Maintain business records
● Detect or respond to security issues
● Meet legal and regulatory requirements.
We only use personal information for purposes reasonably connected with our business activities, the reason it was collected, or as otherwise permitted by law.
5. WEBSITE ANALYTICS, COOKIES AND TRACKING
TECHNOLOGIES
Our website may use cookies, pixels, tags and similar technologies.
These technologies may help us:
● Understand how visitors use our website
● Measure website traffic
● Analyse marketing performance
● Improve website functionality
● Remember preferences
● Measure advertising effectiveness
● Build advertising audiences
● Conduct remarketing or retargeting campaigns.
Depending on our current technology setup, these tools may include services provided by companies such as Google and Meta.
Information collected through these technologies may include:
● IP address
● Device type
● Browser type
● Pages viewed
● Time spent on pages
● Referring website
● Interactions with website content
● Advertising interactions
● Approximate location derived from technical information
● Other device or usage information.
Some providers may combine information collected through our website with information
they already hold in accordance with their own privacy policies.
You can control cookies through your browser settings and, where available, through website cookie or privacy controls.
Blocking certain cookies may affect website functionality.
6. GOOGLE SERVICES
OLC may use Google services including Google Analytics, Google Ads and related measurement technologies.
These services may collect information about how users interact with our website and advertising.
Google may process this information in accordance with its own privacy terms and policies.
Where appropriate, OLC may use Google advertising features for measurement, audience creation and remarketing.
7. META TECHNOLOGIES
OLC may use Meta technologies including the Meta Pixel and related advertising and measurement tools.
These technologies may collect information about interactions with our website to assist
with:
● Advertising measurement
● Campaign optimisation
● Audience creation
● Remarketing
● Understanding website behaviour.
Meta processes information collected through its technologies in accordance with its own privacy terms and policies.
8. EMAIL MARKETING
If you subscribe to OLC marketing communications or otherwise provide valid consent, we may send you information including:
● Marketing tips
● Business updates
● Service information
● Offers
● Educational content
● Invitations
● Newsletters
● Other relevant communications.
We may use third-party email marketing or CRM platforms to manage these communications.
You can unsubscribe from marketing emails at any time using the unsubscribe function included in the communication or by contacting us.
We will not require you to remain subscribed to marketing communications as a condition of making a general enquiry where marketing consent is not necessary for that enquiry.
9. DIRECT MARKETING
Where permitted by law, OLC may use personal information for direct marketing purposes.
We aim to conduct electronic marketing in accordance with applicable Australian requirements, including the Spam Act 2003 (Cth).
Commercial electronic messages sent by OLC will include appropriate sender identification and an unsubscribe facility where required.
Requests to unsubscribe will be processed in accordance with applicable legal requirements.
10. PAYMENT INFORMATION
OLC may use third-party providers to process payments, direct debits and accounting transactions.
Depending on the payment method used, payment information may be processed by providers such as:
● GoCardless
● Xero
● Financial institutions
● Other authorised payment providers.
OLC does not generally need to directly store full bank account or payment-card credentials where those details are securely processed by the relevant payment provider.
Those providers handle information in accordance with their own privacy and security
practices.
11. THIRD-PARTY SERVICE PROVIDERS
OLC uses technology and service providers to operate our business and provide services.
Depending on the services being provided, these may include platforms relating to:
● Website hosting
● Domain management
● Email
● Cloud storage
● Customer relationship management
● Accounting
● Payments
● Advertising
● Analytics
● Social media
● Email marketing
● Website development
● Project management
● Design
● Automation
● Artificial intelligence.
Providers may include services such as Google, Meta, WordPress, Wix, Canva, HighLevel, Mailchimp, MailerLite, Xero and GoCardless.
We only disclose or make information available to third parties where reasonably necessary for our business activities, service delivery or as otherwise permitted or required by law.
12. OVERSEAS SERVICE PROVIDERS
Some technology providers used by OLC may store or process information outside Australia.
The location in which information is processed can vary depending on the provider, its infrastructure and the particular service being used.
Where applicable, OLC will take reasonable steps consistent with its legal obligations when using overseas service providers.
Individuals should be aware that information processed through global technology platforms may be stored in or accessible from jurisdictions outside Australia.
13. ARTIFICIAL INTELLIGENCE AND AUTOMATION
OLC may use artificial intelligence and automation technologies to assist with business operations and delivery of client services.
This may include assistance with:
● Research
● Analysis
● Marketing strategy
● Content ideation
● Drafting
● Copywriting
● Image creation
● Reporting
● Workflow automation
● Administrative tasks.
Where personal or confidential information is involved, OLC will take reasonable care to consider privacy, confidentiality and security before using third-party AI or automation services.
We aim to avoid providing unnecessary personal information to AI services.
14. SOCIAL MEDIA
If you communicate or interact with OLC through social media platforms, those interactions may also be subject to the privacy practices of the relevant platform.
Information posted publicly on social media may be visible to other users.
We recommend that sensitive or confidential information is not submitted through public comments or posts.
15. HOW WE STORE AND PROTECT INFORMATION
OLC may store information using electronic systems, cloud services and third-party business platforms.
We take reasonable steps appropriate to our business to protect personal information from:
● Misuse
● Interference
● Loss
● Unauthorised access
● Unauthorised modification
● Unauthorised disclosure.
Security measures may include access controls, password management, authentication measures, security software, trusted service providers, staff procedures and system monitoring.
No internet-based or electronic storage system can be guaranteed to be completely secure.
16. DATA RETENTION
We retain personal information for as long as reasonably required for the purposes for which it was collected, our legitimate business requirements, contractual obligations and applicable legal or record-keeping requirements.
When information is no longer reasonably required, we may securely delete, destroy or de-identify it where appropriate and legally permitted.
17. DATA BREACHES
If OLC becomes aware of a data breach involving personal information, we will assess the incident and take reasonable steps to contain and respond to it.
Where the Notifiable Data Breaches scheme applies and notification is legally required, OLC will take appropriate steps in accordance with applicable Australian privacy law.
18. ACCESS AND CORRECTION
You may contact OLC if you would like to request access to personal information we hold about you or ask us to correct information you believe is inaccurate, incomplete or out of
date.
We may need to verify your identity before processing a request.
In some circumstances, access may be restricted or refused where permitted by law.
19. PRIVACY COMPLAINTS
If you have concerns about how OLC has handled your personal information, please contact us using the details below.
We will review the concern and aim to respond within a reasonable period.
Where applicable, you may also have the right to contact the Office of the Australian Information Commissioner (OAIC) regarding a privacy complaint.
20. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites.
OLC is not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policy of any external website you visit.
21. CHILDREN’S INFORMATION
OLC’s website and services are primarily directed toward businesses and adults.
We do not intentionally seek to collect personal information from children through our general website services unless it is reasonably required for a particular service and appropriate consent or authority has been obtained.
22. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to:
● Our business
● Technology
● Service providers
● Legal requirements
● Privacy practices.
The current version will be published on our website with the date of the latest update.
23. CONTACT US
For questions, requests or complaints regarding privacy, please contact:
Privacy Officer
Tibballs & Co Pty Ltd
Trading as Online Lifestyle Co
Email: team@onlinelifestyleco.com
Phone: 0407870267
Website: www.onlinelifestyleco.com
ABN: 11682363293 | 31752673732
Victoria, Australia